Girlfriends Films Donates Thousands to Charities in 2011.

December 27th, 2011 -----Girlfriends Films Is finishing off 2011 by giving back. In every year since 2006 the magnanimous company donates thousands of dollars as part of its annual charitable gifting program.
This year, Girlfriends Films sent $1,000 donations in performers' names to 12 organizations ($12,000 total), plus made additional corporate donations totaling thousands more. The seven charities that the corporation donated to this year include: Doctors without Borders, Cancer Research, St. Jude Childrens Research Hospital, The Conservation Fund, Intrepid Fallen Heroes Fund, Boys and Girls Clubs of America, and Compassion & Choices.

Girlfriends Films Donates $1000 to Best Friends Animal Shelter on Behalf of Adult Performer Jelena Jensen

November's Charity Selection Helps Aid Homless Pets!
November 2nd, 2011 ---  Girlfriends Films is donating $1,000 to Best Friends Animal Society on behalf of popular lesbian erotica performer Jelena Jensen. The monetary gift is the November selection for Girlfriend's Films monthly charity program. Past charity recipients have included Lambda Legal, NPR, Cancer Research Institute, and more. Jelena's choice, Best Friends Animal Society, is dedicated to ensuring a time when there are no longer homeless pets.

"Anyone who knows me, knows what a huge animal lover I am," Jelena stated. "I'm also a huge proponent of spaying and neutering pets, as well as adopting pets rather than buying bred animals. I own two giant-breed rescue dogs, one of which is a special needs dog. His previous owners were told to put him down because 'no one would take a 150-pound dog with known health problems.' Thankfully, they sought out a rescue that would take him without putting him down. A week later, I fell in love with him and took him home, huge medical costs and all. He almost missed out on a very loving and fulfilling life, but was thankfully given a chance."

"I love Best Friends Animal Society's No More Homeless Pets campaign where they spray and neuter animals, as well as set up foster and adoption programs around the country," she continued. "Their sanctuaries take in dogs, cats and other animals in need of special care, so one day they will be able to be adopted. They're giving animals the chance to lead happy, healthy, and loving lives."

Best Friends Animal Society is guided by a simple philosophy: kindness to animals builds a better world for all. In the late 1980s, when Best Friends was in its early days, roughly 17 million dogs and cats were being killed in shelters every year. Despite the commitment of shelter workers to the animal in their care, the conventional belief was that little could be done to lower that terrible number. Best Friends' No More Homeless Pets campaign created a new vision: A grassroots effort to place dogs and cats who were considered "unadoptable" into good homes, and to reduce the number of unwanted pets through effective spay and neuter programs. Since then, the number of dogs and cats being destroyed in shelters has fallen to approximately 5 million a year. There has been  much progress, but there is still much more to do. The work of Best Friends is supported entirely by the donations of its members. Through the generous hearts and hands of people like you, they can ensure animals who come into the care of Best Friends will never again be alone, hungry, sick, afraid, or in pain. For more information, click here.

"Girlfriends Films is by far my favorite company to work for!" Jelena added. "I've been shooting for them only a little over a year now, but they've proved themselves to be at the top of their game in many aspects. One of them is their commitment to helping others. They are in no way obligated to make monthly donations to charities, yet they do so because they choose to use their position to help. And I think it's very admirable they have chosen to ask their actresses to play a part in their charitable cause. I'm very happy to be a part of such a great company!"

Girlfriends Films calls on its strong community of fans and followers to join Jelena in the prevention of homeless pets. Donations of all sizes may be made directly to Best Friends Animal Society by clicking here.

Jelena Jensen is one of the most popular adult models, known for her all-natural, 32F breasts. The stunning 30-year-old is more than large breasts and a toned body: Jelena graduated Magna Cum Laude from Chapman University with a Bachelor of Fine Arts in Film and Television Production. She began modeling her final semester of college to pay off her debt, not realizing the demand to see content of her would lead to a full-time career. Jelena's accolades include March 2010 Penthouse Pet, Cheri magazine's 2004 Tart of the Year, and April 2004 Hustler Honey. She's appeared in Playboy and hosted Playboy TV's Totally Busted. In addition, the curvy brunette runs her high-traffic site where more info about her may be found.

Jelena most recently appears in Girlfriends Films' Women Seeking Women 76, Women Seeking Women 69, Pin-Up Girls 6, Net Skirts 6.0, Lesbian Seductions 38, Imperfect Angels 10, and Tammy Sands' All Natural: Glamour Solos.

Girlfriends Films Donates $1000 to Cancer Research Institute on Behalf of Adult Performer Cindy

October's Charity Selection Helps Aid the Fight Against Cancer!
October 6, 2011 --- CHATSWORTH, Calif. --- On behalf of lesbian adult performer Cindy, Girlfriends Films is donating $1000 to Cancer Research Institute (CRI). The monetary gift in Cindy's name is Girlfriends Films' October donation in accordance with the studio's monthly charity program. CRI is dedicated exclusively to the support and coordination of laboratory and clinical efforts leading to the immunological treatment, control and prevention of cancer.
"I support Cancer Research Institute, as I hope one day there are cures for all forms of cancer," says Cindy. "I have lost several close family members and friends to breast, lung, kidney and bone cancer, so the cure is a cause very dear to me."


Cindy continues, "I've been shooting with Girlfriends Films for over 4 years now. They were the first company I ever performed for, and I've felt privileged to work with them as much as I have over the years. They create a comfortable work atmosphere and are always respectful of the models. Their values and work ethic carry over to their philanthropic work, helping to better the world we live in with their amazing charity program."

 Girlfriends Films calls on its strong community of fans and followers to join in the fight against cancer. Donations of all sizes may be made directly to CRI at http://www.cancerresearch.org/give/ways-to-donate/.

"One of the most exciting and heart warming aspects of the Girlfriends Films Charity Program is how many of our fans follow suit each month in donating to the selected charity," says Girlfriends Films Vice President Moose. "Due to the large number of people affected by cancer, I believe we will see our largest response to date with October's Cancer Research Institute donation. Giving to CRI helps us get one step closer to a world without cancer."

Cindy most recently appears in Girlfriends Films' "Women Seeking Women 73," "Net Skirts 3.0," "Road Queen 15," "Lesbian Seductions 32" and "Lesbian Triangles 14."

Girlfriends Films has a long history of charitable contributions, having donated over $20,000 in 2010 alone. The company recently restructured its charity program from an annual end-of-year donation to an ongoing, monthly program. 2011 donation include Melissa Monet's choice of Planned Parenthood, Lily Cade's selection of Lambda Legal, Ryan Keely's pick of NPR, Trinity St. Clair's selection of Life 4 Paws, Jiz Lee's donation to Girls Inc. of Alameda County and Dyanna Lauren's donation to Child Find of America.

Any Girlfriends Films performers interested in participating may apply by emailing the following information to PR@GirlfriendsFilms.com: name, AIP charity of choice, reason(s) for selecting the charity. Chosen performers will be asked to submit a personal photo depicting the performer engaged with the charity, the charity's mission, or a similar charitable act. The photo will be used for promotional purposes.

About Cancer Research Institute:
Cancer Research Institute (CRI) is dedicated exclusively to the support and coordination of laboratory and clinical efforts leading to the immunological treatment, control and prevention of cancer. Discovery-driven scientific research is the only way to find more effective, innovative approaches to cancer. CRI is committed to translating basic discovery into real-life applications in the clinic and is dedicated to overcoming hurdles to academically led clinical discovery efforts. An investment in CRI goes a long way. With one of the lowest overhead expense ratios among non-profits, CRI's donors can be certain their gifts will make the most impact. CRI consistently receives high marks from charity watch-dog groups, including the American Institute of Philanthropy and the Better Business Bureau's Wise Giving Alliance. For more information, visit www.cancerresearch.org.

Girlfriends Films Donates $1000 to Child Find of America on Behalf of Dyanna Lauren

Dyanna Honors Her Children with September's Charity Selection! September 6, 2011 --- CHATSWORTH, Calif. --- On behalf of lesbian adult performer Dyanna Lauren, Girlfriends Films is donating $1000 to Child Find of America. In accordance with the studio's monthly charity program, Dyanna Lauren's selection is the monetary gift for September. Child Find of America, Inc. is a national, not-for-profit organization working to prevent and resolve all cases of missing, abducted and runaway children. The adult star chose Child Find to honor her own children, children everywhere and their families.
"Thank you Girlfriends Films and Dan for always giving back," says Dyanna Lauren. "Everyday we see the good you do in this world through your actions and the smiles on the faces looking at you."
Lauren explains her selection of Child Find of America: "I'm sure most people would think I would select an animal rescue or a cancer fund, however, I choose Child Find. As some people might know, I have five-year-old twins. They mean the world to me, and keeping them safe is my number one priority. In addition to helping find missing children, Child Find educates people on how to keep children safe. Donating the $1000 to them is an investment toward further protecting my own kids." To aid Dyanna Lauren and Girlfriends Film in supporting Child Find of America, visit http://www.childfindofamerica.org/Donate.htm.

"Going beyond the obvious good it does, the Girlfriends Films Charity Program was implemented as a way to help performers become involved in important issues to them," states Girlfriends Films Vice President Moose. "Dyanna is channeling her love for her children into Child Find, and is in turn helping countless others. That is something we are proud to be a part of."Dyanna Lauren appears in Girlfriends Films' "To Protect and to Serve 1," "Net Skirts 2.0," "Lesbian Seductions 30," "Lesbian Seductions 34," "Lesbian PsychoDramas 2" and "House Hunters 4."Girlfriends Films has a long history of charitable contributions, having donated over $20,000 in 2010 alone. The company recently restructured its charity program from an annual end-of-year donation to an ongoing, monthly program. 2011 donation include Melissa Monet's choice of Planned Parenthood, Lily Cade's selection of Lambda Legal, Ryan Keely's pick of NPR, Trinity St. Clair's selection of Life 4 Paws and Jiz Lee's donation to Girls Inc. of Alameda County.

Any Girlfriends Films performers interested in participating may apply by emailing the following information to PR@GirlfriendsFilms.com: name, AIP charity of choice, reason(s) for selecting the charity. Chosen performers will be asked to submit a personal photo depicting the performer engaged with the charity, the charity's mission, or a similar charitable act. The photo will be used for promotional purposes.

Child Find of America, Inc. is a national not-for-profit organization working to prevent and resolve all cases of missing, abducted and runaway children. Each year Child Find of America receives between 15,000 - 20,000 calls for help from searching parents, family members, law enforcement, other agencies, children and educators. On any given day Child Find has over 200 active location cases and more than 300 open family abduction cases. Each year its efforts positively impact thousands of children and directly bring more than 400 children to a safe and legal environment. For more information, visit http://www.childfindofamerica.org/.

Girlfriends Films & Newcomer Trinity St. Clair Donate $1000 to Life 4 Paws

July's Charity Donation Promotes the Animal Rescue Message of New Series "Strays"

As part of our monthly charity program, Girlfriends Films is donating $1000 to Life 4 Paws on behalf of newcomer Trinity St. Clair (see more photos in our 'New Girls' pages). Life 4 Paws is a non-profit organization in California's San Fernando Valley pro- viding animal rescue, placement and education services.

Those of you who follow Girlfriends Films know that animal rescue is a cause very dear to our heart, as evidenced by our new series "Strays". According to Trinity, "I believe there's a pet out there for everyone! I recently moved to LA on my own not knowing anyone! I'm just a small town girl in a big city. One can become lonely in such a big place, and I turned to Life 4 Paws.
I highly recommend Life 4 Paws because the animals are well taken care of as the organization finds it a home! The day before I was to pick out my cat from Life 4 Paws, I had a Girlfriends Films shoot. When I arrived at our location, it turned out to be the same home I was to visit the next day for the adoption. Fate! I met my cat LuLu and fell in love with her as she purred in my arms. She was the one for me! Thanks to Life 4 Paws, a perfect match was made and another animal placed in a safe haven. Also, thank you to Kelly Holland (Penthouse of Penthouse Studios) because it was her house we filmed at and where I met LuLu."
The donation to Life 4 Paws is also in support of the 2nd annual Vice Is Nice party thrown by Kelly at her beautiful home that is often used by GFF for its productions. Vice Is Nice is a casino night and poker tournament raising money for animal rescues, while promoting awareness within the adult entertainment industry and beyond. A supporter of the event's debut last year, Girlfriends Films decided to make an even greater contribution in 2011.
The Vice Is Nice party is July 23 in Chatsworth, California. Anyone can attend. Tickets for the event are $15 through pre-registration and $25 at the door. For more information and to RSVP, visit http://events. r20.constantcontact.com/register/event?llr=xrv6qlcab&oeidk=a07e336uie07e408b3a&oseq=a001fetgl20a.
Girlfriends Films has a long history of charitable contributions, having donated over $20,000 in 2010 alone. We recently restructured our charity program from an annual end-of-year donation to an ongoing, monthly program.

Life 4 Paws is dedicated to supporting the adoption and rescue of shelter animals here in California's San Fernando Valley, home to Girlfriends offices as well as to many of our employees and performers. The non-profit organization focues on rescue, placement and education within the local community. Life 4 Paws chose West Valley Animal Shelter as its partner in the "Adopt-A-Shelter" program. Adopting a pet is a wonderful and giving act. Because it is a commitment to another being for the rest of its life, the organi- zation wants to make sure people understand the responsibilities and commitment needed for pet care on a daily basis. For more information about Life 4 Paws, or to donate to the organization, visit: www.Life4Paws.org

Girlfriends Films Donates $1000 to NPR on Behalf of Ryan Keely

The Lesbian Performer & Penthouse Pet Believes NPR’s Commitment to Unbiased News Is Essential to Social Education

June 1, 2011 --- CHATSWORTH, Calif. --- Girlfriends Films is donating $1000 to NPR (National Public Radio) on behalf of Ryan Keely in accordance with the studio's monthly charity program. Ryan Keely's submission of NPR is June's donation, and third monthly check for $1000 in the charity program's new format. In April, performer / director Melissa Monet selected Planned Parenthood, while in May, performer Lily Cade chose Lambda Legal. Ryan Keely, a frequent lesbian performer with Girlfriends Films and a Penthouse Pet, believes in NPR's commitment to social education. "NPR is an amazing, mostly unbiased news source providing in-depth coverage of complex news stories," states Ryan Keely.  "It is very important to donate to NPR, as the government is looking to de-fund this important program. Government funded in the past, NPR's lack of commercials provide the air time for the reporters to fully explain current events in an intelligent and interesting way. If it weren't for NPR, I would not be as worldly a woman as I am today."

Keely continues, "I'm honored my entreaty on behalf of NPR was selected by Girlfriend Films to receive this generous donation. In every scene I've ever shot for Girlfriends Films, they've allowed me to express my sexuality in a true and accurate way. Girlfriends Films is a leader in creating real lesbian erotic films. As their core business is groundbreaking in concept, it is unsurprising they go above and beyond, donating to charity in this creative way. I dearly hope this action inspires others to give, as there are many worthy causes in need of money and volunteers."

"It is often difficult to find media willing to suppress their preconceived notions when reporting," says Girlfriends Films Vice President Moose. "NPR provides a platform for its listeners to hear the virtues of the industry, instead of merely criticisms. Ryan made a great choice when selecting NPR to receive the $1000 for the month of June, and we are proud to present the organization with the check."
Each month, Girlfriends Films selects an adult performer from received entries and makes a $1000 donation in her name to the specified charity. The only condition is performers must choose from one of the organizations receiving a "B+" rating or better by the American Institute of Philanthropy (http://www.charitywatch.org/toprated.html).

Girlfriends Films has a long history of charitable contributions, having donated over $20,000 in 2010 alone. The company recently restructured its charity program from an annual end-of-year donation to an ongoing, monthly program. Any Girlfriends Films performers interested in participating may apply by emailing the following information to PR@GirlfriendsFilms.com: name, AIP charity of choice, reason(s) for selecting the charity. Chosen performers will be asked to submit a personal photo depicting the performer engaged with the charity, the charity's mission, or a similar charitable act. The photo will be used for promotional purposes.

Ryan Keely's movies for Girlfriends Films include: "Women Seeking Women: Volume 63", "Women Seeking Women: Volume 64", "Women Seeking Women: Volume 69", "Net Skirts 2.0", "Lesbian House Hunters: Part 1", "Lesbian House Hunters: Part 2" and Juicy Pink Box's "Therapy 1". To purchase any of these titles, visit http://www.girlfriendsfilms.com/index/store/dvds.html?page=shop.browse.

About NPR:
The mission of NPR is to work in partnership with member stations to create a more informed public - one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. To accomplish its mission, NPR produces, acquires, and distributes programming that meets the highest standards of public service in journalism and cultural expression; it represents its members in matters of their mutual interest; and it provides satellite interconnection for the entire public radio system. For more information, visit www.NPR.org.

About Ryan Keely:
A multi-talented entertainment dynamo, 2011 Penthouse Pet of the Year Runner-up Ryan Keely is one of the most sought-after female performers in the adult industry. With her own brand of hardcore fetishism and a devoted legion of fans, Keely recently aroused the curiosity of mainstream audiences as well, appearing in M. Night Shyamalan's spoof trailer "Escalation" and the HBO original Series Life on Top. In addition to her adult film credentials and recent mainstream appearances, Keely is also the sex advice writer for Penthouse Forum and a frequent guest expert on IGN's gamer dating and sex advice show "Knockin' Boots." Keely recently spoke out against internet piracy at Wesleyan University. Prior to appearing in front of the camera Keely hosted radio programs for KSEXRadio.com and Playboy Radio, and worked as a buyer, for companies selling adult merchandise. Ryan Keely is bi-coastal living in New York and Los Angeles. For more information, visit www.ryankeely.com or www.twitter.com/ryankeely.

About Girlfriends Films:
Girlfriends Films was created to provide realistic lesbian-sex movies for discerning viewers who demand the best. The studio's combination of gorgeous performers, talented directors and aesthetic focus allows for Girlfriends Films to continuously produce best-selling movies appealing to both men and women. Girlfriends Films received AVN's Best All-Girl Series award the last four years running and remains "The Most Downloaded Studio" year after year on Hot Movies. For more information, visit www.GirlfriendsFilms.com, www.Facebook.com/GF.Films and www.Twitter.com/GF_Films.

Girlfriends Films Donates $1000 to Lambda Legal on Behalf of Lily Cade

Lambda Legal Is a Non-Profit Charity Committed to Achieving Full Recognition of LGBT Civil Rights

May 3, 2011 --- CHATSWORTH, Calif. --- In accordance with its monthly charity program, Girlfriends Films is donating $1000 to Lambda Legal on behalf of adult performer Lily Cade. The May donation is the second monthly donation in the charity program's new format. In April, performer / director Melissa Monet's chosen charity Planned Parenthood received an equal donation. Lambda Legal is a non-profit charity committed to achieving full recognition of LGBT civil rights through impact litigation, education and advocacy. Lily Cade says, "I selected Lambda Legal because I'm a lesbian, so I obviously care about LGBT rights on a personal level. Girlfriends Films has numerous lesbian and queer fans, and I'm happy I can help them participate in the protection of LGBT rights."

A promotional photo of Lily Cade may be downloaded at...
For details on the Girlfriends Films Charity Program, visit http://www.girlfriendsfilmscharities.com/.
Cade continues, "Lambda Legal is fighting in the courts for people like me and my wife to have access to job protection, equal marriage, hospital visitation rights and more. When Prop 8 became a part of the California Constitution, Lambda Legal was a part of the team defending the validity of the marriages which occured in the interim between the original Supreme Court decision of marriage equality and the passing of the proposition taking it away. One of those still valid marriages is mine."
"As a leading producer in lesbian adult entertainment, we understand the importance of being active in the LGBT community," says Girlfriends Films Vice President Moose. "We love Lily's selection of Lambda Legal. For decades the organization has been on front lines of the fight for civil rights. Helping progressive charities like Lambda is exactly why our program was formed."
Each month, Girlfriends Films selects an adult performer from received entries and makes a $1000 donation in her name to the specified charity. The only condition is performers must choose from one of the organizations receiving a "B+" rating or better by the American Institute of Philanthropy (http://www.charitywatch.org/toprated.html).
Girlfriends Films has a long history of charitable contributions, having donated over $20,000 in 2010 alone. The company recently restructured its charity program from an annual end-of-year donation to an ongoing, monthly program. Any Girlfriends Films performers interested in participating may apply by emailing the following information to PR@GirlfriendsFilms.com: name, AIP charity of choice, reason(s) for selecting the charity. Chosen performers will be asked to submit a personal photo depicting the performer engaged with the charity, the charity's mission, or a similar charitable act. The photo will be used for promotional purposes.

Lily Cade's movies for Girlfriends Films include: "Women Seeking Women: Volume 66", "Women Seeking Women: Volume 67" and the "Girls in White 2011" series.
About Lambda Legal:

Lambda Legal is a national legal organization dedicated to achieving full equality for gay and lesbian people. It pursues impact litigation, education and advocacy to make the case for equality in state and federal court, the Supreme Court and in the court of public opinion. Lambda Legal makes a big impact in people's lives by changing laws, policies and ideas. In addition to its marriage and relationship work, Lambda pushes forward with aggressive efforts to create a world where LGBT people can be out at work and not fear being fired. A world where LGBT parents — biological or not — are fully recognized. A world where young people can live and attend school free of discrimination and abuse. A world where people living with HIV can access medical care, pursue a career, become a parent and live free from discrimination based on decades-old stereotypes about the disease. A world where society and our own communities are more inclusive of transgender people. For more information, visit www.LambdaLegal.org.

About Lily Cade:
Lily Cade is a lesbian porn star and director. Her feature debut, "Art School Dykes" recently received an honorable mention at the Feminist Porn Awards, and she's working on a movie for Girlfriends Films which features real lesbian couples. Lily is an aggressive and passionate performer who loves what she does. For more information, visit www.LilyCade.com or www.Twitter.com/lily_cade.
About Girlfriends Films:

Girlfriends Films was created to provide realistic lesbian-sex movies for discerning viewers who demand the best. The studio's combination of gorgeous performers, talented directors and aesthetic focus allows for Girlfriends Films to continuously produce best-selling movies appealing to both men and women. Girlfriends Films received AVN's Best All-Girl Series award the last four years running and remains "The Most Downloaded Studio" year after year on Hot Movies. For more information, visit www.GirlfriendsFilms.com, www.Facebook.com/GF.Films and www.Twitter.com/GF_Films.

Girlfriends Films Donates $1000 to Planned Parenthood on Behalf of Melissa Monet 

Melissa Monet's Charity of Choice Is the 1st Recipient in Girlfriends Films' Monthly Program

April 7, 2011 --- CHATSWORTH, Calif. --- Girlfriends Films donates $1000 to Planned Parenthood on behalf of performer and director Melissa Monet. Melissa is the first performer selected by the studio in its new monthly format for the charity program. In March, dozens of performers throughout the industry submitted essays regarding their favorite charities. Each month, Girlfriends Films will select a performer from the entries and make a $1000 donation in her name to the specified charity.  The only condition is performers must choose from one of the organizations receiving a "B+" rating or better by the American Institute of Philanthropy (http://www.charitywatch.org/toprated.html). Girlfriends Films Vice President Moose says, "Melissa Monet is a talented performer and director with our company. We're pleased to kickoff our monthly charitable program by making a donation to Planned Parenthood in her honor. We hope her philanthropic spirit will inspire others throughout the adult industry." 

For details on the Girlfriends Films Charity Program, visit http://www.girlfriendsfilmscharities.com/.
Melissa Monet says, "The first time I walked into a Planned Parenthood facility as a young woman I was made to feel comfortable. All my fears went right out the door as a kind woman spoke to me like an adult about my sexual well-being. I knew if I was going to be sexually active, I needed to get the facts, and they were explained to me - first clinically, then with brutal honesty. It set the tone for decisions I was going to make either way; it made me more aware and taught me the importance of safety. Since my first introduction to Planned Parenthood, they have expanded their services to include so much more. Advocacy, a never-ending battle to secure our rights as human beings, has become the most important to me. I hope that others will be inspired to donate to organizations like Planned Parenthood, because tomorrow it might just be your rights on the line."

Melissa Monet's credits as a performer with Girlfriends Films include "Lesbian Seductions 23", "Mother-Daughter Exchange Club 11" and "Girlztown". She directs the ongoing "To Protect and To Serve" series.

Girlfriends Films has a long history of charitable contributions, having donated over $20,000 in 2010 alone. The company recently restructured its charity program from an annual end-of-year donation to an ongoing, monthly program. Any Girlfriends Films performers interested in participating may apply by emailing the following information to PR@GirlfriendsFilms.com: name, AIP charity of choice, reason(s) for selecting the charity. Entries must be received by April 30, 2011. Chosen performers will be asked to submit a personal photo depicting the performer engaged with the charity, the charity's mission, or a similar charitable act. The photo will be used for promotional purposes.